Pantone Color Matching for Swimwear: What Brands Need to Know

Physical textile color swatches, labeled swimwear fabric swatches, and an approval sample on a product-development desk

A Pantone reference gives a swimwear brand and its supplier a common color target, but it does not guarantee that a screen, paper reference, and stretch fabric will look identical. The result can change with the fiber, fabric base, knit structure, surface finish, dye or print process, and viewing conditions. For that reason, dependable Pantone […]

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