What’s the Difference Between Swim Trunks and Boardshorts?
When purchasing men’s swimwear, many consumers find themselves choosing between swim trunks and boardshorts. At first glance, these two styles appear similar: both are designed for use in water, typically made from quick-drying fabrics. Because of these similarities, many shoppers assume they serve the same purpose. In simple terms, swim trunks are designed for comfort […]
How to Design Comfortable Children’s Swimwear That Sells
Designing children’s swimwear is no longer just about picking a cute print and a standard silhouette. Today’s parents are “professional researchers”—they scan labels for UPF ratings, feel for seam softness, and prioritize visibility as much as style. If you want to create a line that doesn’t just sit on shelves but generates repeat customers and […]
What Is a Placement Print? A Practical Guide for Swimwear Brands
In the competitive world of swimwear, visual impact is everything. When a customer scrolls through Instagram or walks past a boutique window, they are often drawn to a garment that looks “perfectly composed”—where a tropical leaf curves exactly along the waistline or a sunset motif centers perfectly across the chest. This isn’t a happy accident. […]
Swimwear Printing 101: A Practical Guide for New Brands
Printed swimwear looks effortless online, but the production side is less forgiving than most first-time founders expect. You’re printing on stretch fabrics, sewing along curved seams, and asking the finish to survive chlorine, salt water, sunscreen, and friction. Small decisions that feel “minor” in design stage can show up as fading, distortion, or misalignment once […]
10 Types of Men’s Swimwear Explained: Trunks, Boardshorts, Briefs, Jammers
Men’s swimwear looks simple until you’re trying to pick the right pair for your body, your activity, and your comfort level. The best style depends on what you’ll be doing in the water, how much coverage you want, and whether you prefer a loose short or a close fit. Below are 10 common types of […]
What Is PBT Fabric? The Complete Guide for Swimwear Brands
If you are manufacturing swimwear today, PBT fabric has likely crossed your radar. It has evolved into one of the most trusted materials in the industry , offering a level of durability and shape retention that traditional nylon blends often struggle to match. For brands focused on long-term quality, understanding PBT is no longer optional—it […]
Private Label vs. White Label Swimwear: What’s the Difference?
In the ever-evolving world of swimwear manufacturing, brands face a defining question before launching production: Should you choose a private label or a white label model? The distinction may seem subtle, yet it shapes everything—from design freedom and pricing strategy to brand identity and long-term scalability. Both approaches have changed the way swimwear collections reach […]
How to Make Swimwear More Chlorine-Resistant?
In today’s competitive swimwear market, longevity is synonymous with brand credibility. Chlorine-resistant swimwear not only reflects engineering excellence but also demonstrates a brand’s respect for its customers’ investment. Achieving that durability, however, is not a matter of chance—it begins with science and craftsmanship. The key lies in thoughtful fabric selection, advanced fiber treatments, and careful […]
What Is a Thong Bikini? （Complete Guide for Swimwear Brands)
In the world of swimwear fashion, few styles have sparked as much attention and confidence as the thong bikini. Once seen as a daring beachwear choice, it has evolved into a symbol of modern femininity, body positivity, and bold self-expression. Today, thong bikinis are not just a seasonal trend — they are an enduring favorite […]
How to Communicate Effectively with Overseas Swimwear Manufacturers？
Launching a swimwear line is an exhilarating venture. You have the designs, the brand vision, and the drive. But between your creative concept and a rack of sellable, high-quality swimsuits lies one of the most critical and often underestimated challenges: communicating effectively with your overseas manufacturer. Miscommunication is more than just a frustration; it’s a […]